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Category Archives: Marketing Strategy
Monday Morning Coffee with Media Services: A Membership Tale
Have you used the membership concept lately in your outreach efforts or the story about your brand? This might be a good time to rethink it. Membership programs, campaigns and benefit programs can be creatively suited to almost any business. … Continue reading
What’s your SEO Marketing Strategy?
Everyone wants it, but not everyone can have it – a top spot in the search engine rankings. Many factors affect SEO, and as analytics and rules for positioning are regularly updated, it’s not uncommon to see fluctuations from day-to-day. … Continue reading
Posted in Marketing Strategy, Uncategorized
Tagged blog, content, content marketing, content marketing strategy, customers, engage customers, evergreen content, followers, marketing, marketing strategy, relevant content, SEO, SJC, social media, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions
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Go Big or Go Home: How to Optimize Your Marketing
If you’re the owner of a small business, you might have found yourself wondering if it’s worth the extra time and money it takes to optimize your marketing. While there’s nothing wrong with word-of-mouth, if you’re relying on a passive … Continue reading
Creative Blog Writing is An Important Tool For Any Company
The best creative blog writing is often inspired by the world around us. There are many ways to cultivate your techniques. For starters, take some time each day to tap into the day’s top news. Keeping up with both local … Continue reading
Posted in Blog Writing, Consistent Customer Communications, Content Marketing, Marketing Strategy, Online Marketing, SEO, Social Media, Social Media Marketing, Website
Tagged blog, blogging, content, content marketing, content marketing strategy, copywriting, copywriting solutions, creative blog writing, customers, engage customers, fresh content, keywords, marketing, marketing strategy, marketing tool, search engine optimization, SEO, SEO ranking, SEO writing, SJC, social media, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, unique blogs, unique marketing source
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Online Content Developer
Opening up a discussion on the rules against API to a forum filled with developers is like opening Pandora’s box. Last week, one bulletin board did just this. Online content developers have long had a strong opinion on whether or … Continue reading
Posted in Content Marketing, Marketing Strategy, Online Marketing, Social Media Marketing, Website
Tagged API, brand, content, content marketing, content marketing strategy, copywriting, copywriting solutions, customers, engage customers, marketing, marketing strategy, online content, online content developer, SJC, social media, social media platforms, social media strategy, social media tools, social platforms, successful API business models, Susan J. Campbell Copywriting Solutions
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Six Tips for Making Your Mark on the Content Marketing World
The content marketing world is one that is meant to be shared, and it’s always interesting to see what others in the industry are saying and doing. In fact, sharing content is a great way to pass along tips and … Continue reading
Posted in Blog Writing, Brand, Consistent Customer Communications, Content Marketing, Copywriting, Marketing Strategy, Online Marketing, Social Media, Social Media Marketing
Tagged assertive content marketing strategy, blog, brand, build brand value, content, content marketing, content marketing strategy, content marketing tips, content marketing world, conversation, engage customers, Facebook, interactive content, LinkedIn, marketing, marketing strategy, passive content marketint strategy, ROI, SJC, social channels, social media, social media tools, Susan J. Campbell Copywriting Solutions, Twitter
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Blogging: It’s What’s For Dinner
An amuse-bouche of communication no longer, blog writing now has become the main course for businesses that want to beef up their company’s bottom line. Here’s the skinny: a business that is not utilizing blog writing is essentially leaving empty … Continue reading
Posted in Blog Writing, Consistent Customer Communications, Content Marketing, Copywriting, Marketing Strategy, Online Marketing, Social Media, Social Media Marketing, Website
Tagged blog, blog writing, blogging, content, content marketing, content marketing strategy, copywriting, copywriting solutions, customers, digital world, engage customers, fresh content, keyword writing, keywords, marketing, marketing strategy, search engine optimization, SEO, SEO writing, SJC, social media, social media tools, Susan J. Campbell Copywriting Solutions
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Checklist for When You Choose a Branding Consultant
How do you choose a branding consultant? Do you meet a few for an “it’s just lunch,” or do you look online to see who likes what you like? Trying to choose a branding consultant is not all that unlike … Continue reading
Posted in Brand, Content Marketing, Marketing Strategy, Social Media, Social Media Marketing, Teamwork
Tagged brand, brand strategy, branding, branding consultant, branding strategy, build brand value, company brand, content, content creation, content creation tools, content marketing, content marketing strategy, marketing, marketing strategy, SJC, Susan J. Campbell Copywriting Solutions
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Benefits of Using a Social Media Marketing Service
If you maintain a presence on social media, then you know how tricky it can be to assign a value to your efforts. Do more likes on Facebook necessarily translate to higher sales? While answering such questions may not always … Continue reading
Posted in Consistent Customer Communications, Content Marketing, Marketing Strategy, Mobile Content Marketing, SEO, Social Media, Social Media Marketing
Tagged content, content marketing, content marketing strategy, engage customers, marketing strategy, SJC, social media, social media campaign, social media initiatives, social media marketing, social media marketing service, social media objectives, social media tactics, social media tools, strategic plan, Susan J. Campbell Copywriting Solutions
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