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Category Archives: Marketing Strategy
Search Engine Rank: Succeed in a Very Crowded Pool
If search engine rank were like swimmers in a pool, there’d be no water left because it would all be displaced by the sheer volume of people trying to splash around. If your organization is striving to compete in a … Continue reading
Posted in Content Marketing, Copywriting, Editorial Calendars, Marketing Strategy, SEO, Social Media, Social Media Marketing
Tagged blogs, consistent content, content, content creation, content creation tools, content marketing strategy, editorial calendar, emarketing, Google rank, keyword, keyword optimaization, online articles, Quality content, search engine, search engine rank, SJC, social media, social media posts, social media tools, strategic social media posts, Susan J. Campbell Copywriting Solutions, video
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Nobody Acting on Your Content? Quality Copywriting May be the Missing Link
You’re sending out catchy headlines in your emails. You’re posting consistently across social media using strong keywords. Your blog is, if you do say so yourself, pretty good. What’s stopping people from coming to your website and truly taking more … Continue reading
Posted in Blog Writing, Content Marketing, Copywriting, Marketing Strategy, Social Media, Social Media Marketing
Tagged blog, content, content marketing, content marketing strategy, content strategy, copywriting, copywriting solutions, effective content creation, email, email newsletter, keyword writing, keywords, marketing, marketing strategy, print ads, Quality content, quality copywriting, SJC, social media, strong keywords, Susan J. Campbell Copywriting Solutions, typewriter
3 Comments
Content Marketing – Run with the Big Dogs
Content marketing is emerging from the shadows to occupy a starring role in many companies’ current marketing strategies. This past year has been one of considerable content growth, and the medium has continued to gain momentum as both as a … Continue reading
Posted in Consistent Customer Communications, Content Marketing, Marketing Strategy, Mobile Content Marketing, Social Media, Social Media Marketing
Tagged content, content marketing, content marketing strategy, copywriting, copywriting solutions, engage customers, Facebook, Gen Y, instagram, marketing, marketing strategy, relationships, run with the big dogs, SJC, social media, social media tools, Susan J. Campbell Copywriting Solutions, thinking outside the box, Twitter, YouTube
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Two Ways to See if Social Media is Working
Much conversation circulates around the bottom line on social media – particularly around the question, “does social media work?” In short: yep. Numerous articles highlight the successes of social media, including the ways organizations are using “mini moments” across social … Continue reading
Posted in Consistent Customer Communications, Content Marketing, Marketing Strategy, Social Media, Social Media Marketing, White Paper Marketing
Tagged content, content marketing, content marketing strategy, conversation, customers, engage customers, is social media working, marketing, marketing strategy, relationships, SJC, social media, social media campaign, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions
2 Comments
7 Content Marketing Tips to Map Your Way to Success
In an era where content occupies the driver’s seat of most marketing strategies, you can’t afford to forget your map. Are you driving aimlessly down the road, or do you have a plan of how to reach your destination? According … Continue reading
Posted in Blog Writing, Consistent Customer Communications, Content Marketing, Email Marketing, Marketing Strategy, Mobile Content Marketing, Social Media Marketing
Tagged blog, blogging, blogs, business bloggingg, call to action, content, content marketing, content marketing strategy, copywriting, copywriting solutions, create a mission statement, email marketing, email strategy, engage customers, fresh content, interviews, marketing strategy, mission statement, relationships, retweet, social media, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, tweet
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Think Outside the Content Marketing Box
Who would have thought that simply taking care of your current customers would generate new ones? It’s an interesting concept. One that’s been around forever but is clearly masked by all the technology and content marketing campaigns out there. To … Continue reading
Posted in Consistent Customer Communications, Content Marketing, Copywriting, Marketing Strategy, Social Media, Social Media Marketing, Uncategorized, Website
Tagged billboard advertising, brand awareness, company website, content marketing box, content marketing campaign, customer referrals, customer service, good customer service, Google+, potential customers, SJC, social media, social media marketing, social media presence, Susan J. Campbell Copywriting Solutions, taking care of customers, think outside the box, video marketing, website, word of mouth
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Are You Breaking the Facebook Posting Rules?
In the quest to reach more of the prospective and current customer base, companies are posting to Facebook. They may include latest product updates, new technology innovations and fun contests that interested parties can join. At the same time, they … Continue reading
Posted in Brand, Consistent Customer Communications, Content Marketing, Creating Links, Marketing Strategy, Nonprofit Marketing, Social Media, Social Media Marketing
Tagged brand, brand awareness, content, content marketing, content marketing strategy, copywriting, customers, engage customers, Facebook, Facebook rules, marketing, marketing strategy, relationships, social media, social media campaign, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions
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Content Marketing – It’s Time to Get in the Game
Content marketing is an exciting field, yet it’s one that few people tend to understand. In fact, those who could benefit the most from rich and original content creation and promotion often shy away from it due to time constraints … Continue reading
Posted in Consistent Customer Communications, Content Marketing, Marketing Strategy, Website
Tagged brand, brand awareness, content, content marketing, content marketing strategy, content marketing trends, copywriting, copywriting solutions, customers, engage customers, in house content creation, marketing, marketing strategy, outsourced content, promotional content, promotional materials, Quality content, social media, Susan J. Campbell Copywriting Solutions, website, website traffic
5 Comments
You Created a Blog Post, Now What?
You were moved with an inspiring idea to share with your readers, so you created a blog post. Now what? Start sending out your blog post. Here are a few reminder tips for sending out your blog post, but before … Continue reading
Posted in Blog Writing, Consistent Customer Communications, Content Marketing, Email Marketing, Marketing Strategy, Pinterest Content Marketing, Social Media, Social Media Marketing, Uncategorized
Tagged blog, blogging, blogs, content, content marketing, content marketing strategy, copywriting, customers, email marketing, engage customers, hashtag, keyword, keyword optimization, pinterest, social media, social media strategy, social media tools, Twitter, website, website content
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