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Tag Archives: build brand value
Checklist for When You Choose a Branding Consultant
How do you choose a branding consultant? Do you meet a few for an “it’s just lunch,” or do you look online to see who likes what you like? Trying to choose a branding consultant is not all that unlike … Continue reading
Posted in Brand, Content Marketing, Marketing Strategy, Social Media, Social Media Marketing, Teamwork
Tagged brand, brand strategy, branding, branding consultant, branding strategy, build brand value, company brand, content, content creation, content creation tools, content marketing, content marketing strategy, marketing, marketing strategy, SJC, Susan J. Campbell Copywriting Solutions
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Monday Morning Coffee with Meierhoffer Funeral Home and Crematory
What can you learn this morning from a success story about a funeral home? A great deal, especially when it comes to listening to customers. Meierhoffer Funeral Home and Crematory may sound like an odd choice for your Monday Morning … Continue reading
Posted in Messaging, Monday Morning Coffee
Tagged build brand value, coffee, coffee talk, company brand, copywriting, customers, Facebook, marketing, teamwork
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Small Business Case Studies – an Educational Way to Promote your Brand
In the quest to refine the future of your brand, sometimes it’s helpful to look back at the past – the past of others, that is. The process of examining small business case studies allows us to review what went … Continue reading
Posted in Blog Writing, Brand, Case Study, Content Marketing, Marketing Strategy, Social Media, Social Media Marketing
Tagged blog, brand, build brand value, case study, company brand, content, content marketing, content marketing strategy, customers, Google+, marketing, marketing strategy, SJC, small business, small business case study, social media, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions
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Take Keyword Branding Ideas to the Next Level
If you’ve ever been criticized for wearing something that’s not in fashion then you know how quickly consumer preferences can change. Keeping abreast of the latest marketing developments is no different – trends evolve on a whim, and an ill-timed … Continue reading
Posted in Brand, Consistent Customer Communications, Content Marketing, Marketing Strategy, Pinterest Content Marketing, Social Media, Social Media Marketing, Uncategorized
Tagged brand, build brand value, content, content marketing, content marketing strategy, copywriting, copywriting solutions, customers, engage customers, keyword, keyword branding, marketing, marketing opportunities, marketing strategy, relationships, SJC, social media, social media campaign, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions
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Monday Morning Coffee with Downtown Rotary
Few organizations in northwest Missouri carry the level of myth and lore as Rotary Club #32, known as Downtown Rotary. Members stride in and out of the historic Benton Club every Tuesday, enjoying a meal, fellowship and updates on community … Continue reading
4 Marketing Tips to Step into Spring
It’s finally here – March 20 marks the beginning of spring. Social media is abuzz with tips for organization, spring cleaning, and all things gardening. The transition of winter to spring represents a time of rebirth, a time when everything … Continue reading
Posted in Consistent Customer Communications, Content Marketing, Editorial Calendars, Marketing Strategy, Online Marketing, Social Media, Social Media Marketing
Tagged blog, brand, build brand value, company brand, content, content marketing, content marketing strategy, customers, engage customers, marketing, marketing strategy, marketing tips, relationships, social media, social media tools, Susan J. Campbell Copywriting Solutions, Web presence
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Monday Morning Coffee with Lil’ Pink Closet
Lil’ Pink Closet: Social Media Fans Guide Memorable Store Events It’s pink. It’s stocked with top brands at low consignment prices. And it’s quickly carving out its niche as devoted fans call it “the best consignment shop they’ve ever been … Continue reading
We Practice What We Preach – A Guest Blog!
We are very excited to share a guest blog post with you from Lisa Steyn, otherwise known as the capetowncopywriter. In this industry, it’s critical to be “in the conversation” with experts in your field. Lisa is one of those … Continue reading
Posted in Brand, Content Marketing, Guest Blog, Marketing Strategy, Social Media, Social Media Marketing, Uncategorized
Tagged advertising, brand, brand pen portrait, build brand value, company brand, content, conversation, customers, engage customers, guest blog, marketing, pen portrait, rebranding, social media, social media tools
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Engagement Marketing
March Madness is upon us, and there is no team worth routing for, quite like the SJC Team. If you are looking for real change…honest-to-goodness real development of your marketing strategy and communications plan, you’ve found the right team. We … Continue reading
Posted in Content Marketing, Copywriting, Marketing Strategy, Social Media Marketing, Teamwork, Video Marketing
Tagged brand, build brand value, communications plan, company brand, content, content creation, content marketing, content marketing strategy, copywriting, copywriting solutions, engagement marketing, marketing, marketing campaign, marketing strategy, social media strategy, Susan J. Campbell Copywriting Solutions, team, teamwork, video, video marketing
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How to Effectively Address a Negative Facebook Post
It’s bound to happen eventually – even the greatest companies in the world offering the best products at someday or some point let someone down. In the age of social media when bad sentiment can spread like wildfire, how should … Continue reading →