Tag Archives: company brand

Developing a Content Marketing Plan for Success

Posted on April 30, 2013 by admin

A successful content marketing plan includes employees, partners, and customer service to really establish the brand across multiple channels. There are three key objectives when tackling content marketing in 2013. The first thing is that you need look past content … Continue reading →

Posted in Content Marketing | Tagged blog, brand, brand narrative, build brand value, company brand, content, content marketing, content marketing strategy, content narrative, deliver your message, email marketing, marketing, marketing strategy, press release, retweet, social media, social media strategy, status update, successful content marketing plan, Susan J. Campbell Copywriting Solutions, three key objectives in content marketing, tweet, video, website | Leave a comment

Monday Morning Coffee with Frostbite Heating and Cooling

Posted on April 29, 2013 by admin

In an industry where people generally start looking to make a call when things have gone wrong, Frostbite Heating and Cooling is making its mark. The business offers a few elements others don’t, like special military discounts, and special discounts … Continue reading →

Posted in Brand, Monday Morning Coffee | Tagged brand, build brand value, company brand, content marketing strategy, copywriting, engage customers, marketing, Susan J. Campbell Copywriting Solutions | Leave a comment

Checklist for When You Choose a Branding Consultant

Posted on April 17, 2013 by admin

How do you choose a branding consultant? Do you meet a few for an “it’s just lunch,” or do you look online to see who likes what you like? Trying to choose a branding consultant is not all that unlike … Continue reading →

Posted in Brand, Content Marketing, Marketing Strategy, Social Media, Social Media Marketing, Teamwork | Tagged brand, brand strategy, branding, branding consultant, branding strategy, build brand value, company brand, content, content creation, content creation tools, content marketing, content marketing strategy, marketing, marketing strategy, SJC, Susan J. Campbell Copywriting Solutions | 1 Comment

Monday Morning Coffee with Meierhoffer Funeral Home and Crematory

Posted on April 8, 2013 by admin

What can you learn this morning from a success story about a funeral home? A great deal, especially when it comes to listening to customers. Meierhoffer Funeral Home and Crematory may sound like an odd choice for your Monday Morning … Continue reading →

Posted in Messaging, Monday Morning Coffee | Tagged build brand value, coffee, coffee talk, company brand, copywriting, customers, Facebook, marketing, teamwork | Leave a comment

Small Business Case Studies – an Educational Way to Promote your Brand

Posted on April 5, 2013 by admin

In the quest to refine the future of your brand, sometimes it’s helpful to look back at the past – the past of others, that is. The process of examining small business case studies allows us to review what went … Continue reading →

Posted in Blog Writing, Brand, Case Study, Content Marketing, Marketing Strategy, Social Media, Social Media Marketing | Tagged blog, brand, build brand value, case study, company brand, content, content marketing, content marketing strategy, customers, Google+, marketing, marketing strategy, SJC, small business, small business case study, social media, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions | Leave a comment

4 Marketing Tips to Step into Spring

Posted on March 26, 2013 by admin

It’s finally here – March 20 marks the beginning of spring. Social media is abuzz with tips for organization, spring cleaning, and all things gardening. The transition of winter to spring represents a time of rebirth, a time when everything … Continue reading →

Posted in Consistent Customer Communications, Content Marketing, Editorial Calendars, Marketing Strategy, Online Marketing, Social Media, Social Media Marketing | Tagged blog, brand, build brand value, company brand, content, content marketing, content marketing strategy, customers, engage customers, marketing, marketing strategy, marketing tips, relationships, social media, social media tools, Susan J. Campbell Copywriting Solutions, Web presence | Leave a comment

We Practice What We Preach – A Guest Blog!

Posted on March 22, 2013 by admin

We are very excited to share a guest blog post with you from Lisa Steyn, otherwise known as the capetowncopywriter. In this industry, it’s critical to be “in the conversation” with experts in your field. Lisa is one of those … Continue reading →

Posted in Brand, Content Marketing, Guest Blog, Marketing Strategy, Social Media, Social Media Marketing, Uncategorized | Tagged advertising, brand, brand pen portrait, build brand value, company brand, content, conversation, customers, engage customers, guest blog, marketing, pen portrait, rebranding, social media, social media tools | 3 Comments

How to Effectively Address a Negative Facebook Post

Posted on March 21, 2013 by admin

It’s bound to happen eventually – even the greatest companies in the world offering the best products at someday or some point let someone down. In the age of social media when bad sentiment can spread like wildfire, how should … Continue reading →

Posted in Blog Writing, Brand, Consistent Customer Communications, Content Marketing, Marketing Strategy, Social Media, Social Media Marketing | Tagged addressing negative Facebook comments, blog, brand, build brand value, company brand, content marketing, conversation, customers, engage customers, Facebook, marketing strategy, relationships, social media, social media campaign, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions | 3 Comments

Engagement Marketing

Posted on March 15, 2013 by admin

March Madness is upon us, and there is no team worth routing for, quite like the SJC Team. If you are looking for real change…honest-to-goodness real development of your marketing strategy and communications plan, you’ve found the right team. We … Continue reading →

Posted in Content Marketing, Copywriting, Marketing Strategy, Social Media Marketing, Teamwork, Video Marketing | Tagged brand, build brand value, communications plan, company brand, content, content creation, content marketing, content marketing strategy, copywriting, copywriting solutions, engagement marketing, marketing, marketing campaign, marketing strategy, social media strategy, Susan J. Campbell Copywriting Solutions, team, teamwork, video, video marketing | 1 Comment

Finding the Right Marketing Voice for Your Brand

Posted on March 1, 2013 by admin

Companies work really hard to maintain consistency with branding efforts so customers have a similar experience every interaction, regardless of channel. That’s why finding the right marketing voice is so important. Similar to an audible conversation, written copy has a … Continue reading →

Posted in Brand, Consistent Customer Communications, Copywriting, Marketing Strategy, Online Marketing, Social Media, Social Media Marketing | Tagged brand, build brand value, company brand, consistent marketing, content, content marketing, copywriting, customers, marketing, marketing strategy, marketing voice, social media, Susan J. Campbell Copywriting Solutions | 2 Comments

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