Tag Archives: company brand

Giving Your Brand Message a Powerful Voice

  In a world of tweets and sound bites your business needs to convey your core message in a concise and powerful way.  That is really what brand messaging is all about.  Your company is competing with a cacophony of … Continue reading

Posted in Brand, Content Marketing, Messaging | Tagged , , , , , , , , , , , , , , , , , , , , , , | 3 Comments

Content Marketing – What it Means for Your Brand

In the world of marketing, we consistently talk about the importance of the brand. As the business owner or decision maker, you spend a great deal of time and research on what needs to happen to develop your brand. At … Continue reading

Posted in Brand, Content Marketing, Marketing Strategy | Tagged , , , , , , , , , , , , , , , , | 4 Comments

We Get to Talk About Our Name, and We Like It … Do You?

We’re sometimes asked a familiar, but important question:  what does copywriting in your name mean, anyway? If you’re considering a name modification or name change for your business, consider it carefully. The “copywriting” piece of our name, Susan J. Campbell … Continue reading

Posted in Blog Writing, Brand, Copywriting, Press Release Writing, Social Media, Social Media Marketing, Website, White Paper Marketing | Tagged , , , , , , , , , , , , , , , , , , , | 2 Comments

How Do You Make Protecting Your Brand a Priority?

In the world of marketing, a company has a limited capability to create an image around its brand. These limits are generally put in place by available funds, but they can also be associated with available time and tools. If … Continue reading

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Getting the Most Out of Your Copywriting Services

One of the most common questions anyone on the SJC copywriting team gets is, “What exactly do you guys do?” Honestly, unless you’re in advertising, marketing or Internet marketing, you may not be familiar with copywriting. At the very least, … Continue reading

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Rockin’ the Promo: Things to Know about Facebook Promotions

Here’s a riddle:  At least one out of two people in the U.S. do this every day. Answer:  Hang out on Facebook for about a half an hour. As a business, you’ve got an open door to make an impact … Continue reading

Posted in Social Media, Social Media Marketing | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 1 Comment

Monday Morning Coffee with Vintage Senior Living

Once  upon a time, companies operated in silos, sharing very little information with the public and telling customers only what they wanted to hear. The same was true for organizations responsible for caring for the elderly; a standard that is … Continue reading

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The Truth Behind Social Media as Part of Your Marketing Strategy

What’s social media really good for, anyway, when it comes to growing your brand and making more money? Think of it this way:  Social media creates true brand advocates for your company, and they have serious power in carrying forward … Continue reading

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4 Steps to Social Media Success

If you’re not using social media as part of your marketing strategy, you’re likely missing out on a huge opportunity for referrals and sales. Social media is today’s watering hole where people swap stories, advice, gossip, and recommendations. You don’t … Continue reading

Posted in Consistent Customer Communications, Content Marketing, Marketing Strategy, Social Media Marketing | Tagged , , , , , , , , , , , , , , , , | 3 Comments

Monday Morning Coffee – Just Before Lunch

In an effort to identify the best company to feature in our Monday Morning Coffee series, I got a little sidetracked waiting on information from the company of choice – so they will take the spotlight next week. I won’t … Continue reading

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