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Tag Archives: marketing
Are You Making the Most of Your Social Media Interaction?
Social media interaction accounts for a majority of brand recommendations. Think about it. If you have a positive conversation about a product or service with a company wouldn’t you be more willing to try it. The findings of a recent … Continue reading
Posted in Social Media, Social Media Marketing
Tagged brand, brand awareness, build brand value, consumer engagement, copywriting, engage customers, marketing, marketing strategy, ROI, social media, social media branding, social media interactions, social media ROI, social media strategy, Susan J. Campbell Copywriting Solutions
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Does Your Customer Engagement Start With Your Employees?
In a digital world, customer engagement is less likely to occur in person for the business-to-business market place. Those customers are turning to digital sources like social communities, mobile apps, the web, and their peers. Nearly 70 percent of buying … Continue reading
Four Pitfalls of Online Marketing
As a small business in today’s cyber world, to ignore available Internet tools and resources would be to limit your company’s full growth potential. Whether you’re advertising online, leveraging social networks to build relationships with your target audience, or gauging … Continue reading
Posted in Online Marketing
Tagged common pitfalls of online marketing, content marketing, content marketing strategy, copywriting, Google+, management of online marketing, marketing, marketing strategy, online marketing, search ranking, SJC, social media strategy, Susan J. Campbell Copywriting Solutions, the power of customer service
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Did You Post Your Website and Forget About it?
You’ve seen how brick and mortar stores are always renovating, right? It’s not that they have money to burn, it’s because they understand the importance of keeping things fresh. Once a new website is up and running, many of us … Continue reading
Posted in Online Marketing, Website
Tagged blog, content marketing, content marketing strategy, copywriting, fresh website content, marketing, marketing strategy, SJC, Susan J. Campbell Copywriting Solutions, updating your website, Web presence, website, website maintenance, website management, website marketing
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Popularity or Search Engine Optimization, Which One is Getting You on Top?
Search engine optimization is a lot like high school. It takes time to become the popular kid, and some work to maintain that reputation. Your company may be facing similar strides online. Being the new business on the block has … Continue reading
Posted in SEO
Tagged content, content marketing, content marketing strategy, copywriting, marketing, marketing strategy, search engine optimization, SEO, SEO ranking, SEO strategy, SEO tips and tricks, SEO tracking tools, SEO writing, SJC, social media tools, Susan J. Campbell Copywriting Solutions
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Do Your Current Branding Ideas Focus on a Broken Promise?
The best branding ideas should directly impact the customer, encouraging spending. You need to understand what influences buying power and create excitement about those specific products and services. Your brand must be a promise to deliver. How you commit the … Continue reading
Social Media Tools Go Beyond Just Facebook and Twitter.
If there’s one thing that National Small Business Week has taught us is that there are more social media tools available that just Facebook. If you haven’t made the move to using social media as a part of your day-to-day … Continue reading
Does the Boss Know About Your Content Marketing Strategy? They Should.
There are five key benchmarks when creating your content marketing strategy: findable, readable, understandable, actionable, and shareable. To develop your content marketing strategy you need to start by developing a successful execution plan. Through your plan, you can tap into … Continue reading
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