Category Archives: Social Media

Marketing Trends and the Direction They are Headed in 2014

In the marketing world, it is always important to know what direction we are going to be heading in the coming months. Being aware of what is new and what we need to be ready for is vital to the … Continue reading

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Social Media Statistics and How They Influence Marketing

We are all aware of the growth in social media and there are several different reasons to pay attention to this growth. Today, we want to provide a few statistics from 2013 about social media. Facebook isn’t shy about promoting … Continue reading

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Customer Service and Social Media

Does being on and engaged in a social media platform mean a company has great customer service? The answer is a bit complicated, but easier to understand when we pull it apart. Social media can provide a number of solutions … Continue reading

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Do You Get Excited About Social Media?

Social media. Some hear this and get a little happy and excited about the overall prospect of things to come. Others hear this and the cringe that accompanies the grumblings begin. Despite the occasional negative response to social media, the … Continue reading

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Twinkies and Social Branding

Really, we shouldn’t be a bit surprised by the fact that Twinkies can provide us with a lesson in branding. Saying that America has been in love with Twinkies since the 1930’s, when Twinkies were introduced to the world, might … Continue reading

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Top Tips to Grow Your Social Media Strategy

The best social media strategy is one that brings a good deal and trustworthy endorsements together. Customers look to their friends for feedback on where to find the best deals, especially around the holidays. Coupon campaigns that earn that extra … Continue reading

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How To Use Twitter For Your Business

Like all social media platforms, Twitter has an abundance of its own tools and apps. If you’re just getting started with Twitter you could be a bit overwhelmed. This article talks about sifting through all the free tools your business … Continue reading

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How to Get The Best Social Media ROI

Years of advertising and marketing research has proven that companies can track how circulars and television commercials impact their business. But in today’s world of social media it’s difficult to really measure social media ROI. Do “likes” and “followers” become … Continue reading

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Are You Making the Most of Your Social Media Interaction?

Social media interaction accounts for a majority of brand recommendations. Think about it. If you have a positive conversation about a product or service with a company wouldn’t you be more willing to try it. The findings of a recent … Continue reading

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Monday Morning Coffee with Zest Yoga and Wellness

Think peace, awareness and flexibility this week with Zest Yoga and Wellness, a new business inside the historic Green Acres Building, St. Joseph, Mo. You might also think physical stamina, strength, calorie-burning and toning – but these are the additional … Continue reading

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