Driving Traffic to your Website

A website is known to boost sales and recognition of your business. Well, that is if you continue to make it interesting for prospective customers to want to revisit. A stagnate site leaves the feeling that you have nothing new to offer.

According to an Entrepreneur.com article, your website should be a daily destination for current and future customers.

Driving traffic to your website takes some time and effort, but the payoff will show on your bottom line. Showing visitors to your site that you are the expert in your field and helping them with common problems can be one way to help them be repeat clickers.

Give them short, concise pieces of information that can be shared on social media including Facebook likes and Twitter tweets. Allowing some takeaways will continue to drive traffic to your website. It gives your customers value with each visit and keeps them coming back for more. If your customer wants to be part of the latest promotion on your site or learn tidbits of information on a current problem they are encountering, you want your site to be their destination.

Your customers become your biggest promoters and help drive others to your website by sharing what they know and like from your site with their friends and followers. You know you have been successful in marketing your organization when you have others sharing your message. Just bear in mind, keep your message crisp and clear so it gets transferred in the way you want it to be communicated.

The beauty of the web is that it allows businesses to stay in constant communication with their clients enabling minute-by-minute updates on your website. With the capabilities in hand, the technology can really be the leverage you need to compete. It’s up to you how you use it.

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Optimize Your Web Presence

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The Noyes Home: Love Lives Here … Since 1894

“At first, we all missed our mother, but we were all very happy to sleep in our own beds and to have enough food that we were never hungry. I suppose that we could have been adopted or fostered out, but my mother was determined to keep us together. Noyes Home provided her with the opportunity. It became the only real home I ever had.”

– CHARLOTTE YTELL  (1987)

Many have driven by the stately Noyes Home at 801 N. Noyes Blvd., St. Joseph, Mo., unaware of what’s really happening inside those doors. In fact, the brick mansion with breathtaking stained glass windows has remained a best-kept secret in Northwest Missouri for decades.

With the launch its first-ever capital campaign, the opening of the region’s only Crisis Nursery and new communications tools, that’s all about to change.

As former Noyes Home leadership said, the Noyes Home is a place for “good kids with bad breaks.” For more than 110 years, the Noyes Home has been a place where a child who is facing a family crisis feels safe, and can just be a child, until the family is able to get back on its feet.  Over the years, children have come to the Noyes Home during times when the family couldn’t afford food, such as the Depression, or when a family faced a sudden move or hardship. It allowed siblings to remain together, and many say these were some of their happiest childhood memories.

Today, the Noyes Home is a place for families to begin finding solutions to poverty, unemployment, homelessness, job changes and other challenges. While family members talk about their next steps with professionals, their children are cared for with kindness and compassion — for a few days, or a couple of weeks, while they find a solution. In some cases, children come to the Noyes Home for a brief period while they await foster care. For some teens, the Noyes Home is a place to think, recharge and take positive steps toward improving a tough situation at home or school.

Originally named the “Home for Little Wanderers,” Charles and Serepta Noyes founded the Noyes Home out of tragedy and love. Having lost their children at an early age, the couple founded the home so children in need could have a loving home and named the Ladies Union Benevolent Association to oversee and manage its operations. The home has been privately funded since 1894, with the first community campaign underway now.

Today, the LUBA Board, staff and volunteers continue to carry out that vision in amazing ways and to invite the community to step inside and experience all that the Noyes Home stands for. The first Crisis Nursery is now open, allowing the Noyes Home to receive infants and toddlers at any time if their families are in crisis – and providing a critical first step to the tragedy of infant abuse and fatalities in Northwest Missouri.

The next time you drive by the brick mansion at 801 N. Noyes Blvd, remember that the Noyes Home has been quietly serving hundreds of children and families for more than a century with a safe, nurturing environment. Remember that some of the best memories of childhood have been shared here by many adults and Noyes Home alumni. Remember that community partnerships have been integral in opening the doors for brighter futures for many children facing homelessness, poverty or crisis.

Remember above all that the Noyes Home is a home.

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What to Include in Your Content Strategy

When you work for a content company, you need to have a content strategy. It helps all key players understand what is happening at any given time, when content needs to be created, the topics of focus, the type of content to be created and where it will be used to drive traffic to a particular destination.

As a content creation company, our key focus is to do just that for every company we work with. The content strategy, along with the editorial calendar, helps us to determine what should happen and when, to accomplish this goals we have outlined.

The use of the word “content” can be confusing, however, as companies tend to refer to anything they create as content. In reality, we do it, too. But, if you’re creating a video and will use that to drive traffic to your website, call it video content. If you are using social media tools to promote your message, call it social media content.

Why designate each type of content? It helps in the development of your content strategy. Content can be anything you create to push out and support your core message. The key is to build out that strategy to ensure you covered all the bases you can cover and make the strategy truly work for you.

Fortunately, we’re not the only ones in the industry who preach the importance of the content strategy. A recent Top Rank Blog (which is an excellent source, by the way) writing highlighted just what you need to have in your strategy. We have successfully implemented this strategy for our clients in the past and think that these elements are key.

Content – It all has to Build Trust
This truth cannot be stressed enough. You have to not only deliver value in your content; your readers have to believe what you write. When you write quality content that provides a “how to”, reviews, testimonials or articles, you provide content that the reader can trust.

Content – It has to Educate
Readers want to glean something from what they read; build educational information into your content. Offer them eBooks, newsletters, FAQs and even survey data. Plus, consider a seminar or a Webcast and you’ll be amazed – when promoted correctly – how many people will show up.

Contributions – Get the Community Involved
If you want to be considered the number one source for information in your field, get the number one content creators to blog on your site. You can also invite happy customers to provide testimonials and current customers to write reviews.

Conversions – Get ‘em with Content
Ultimately, you want people who have found your content to do something else once they are ready to leave the page. Do you want them to call you? Should they provide their information? Landing pages that capture information before sharing a free white paper is an instant lead; case studies that highlight your successes in the market offer a next step; and in-person events enable you to offer nuggets to the crowd so they will want to pay for something more.

If you truly want to see the results you need with your content marketing, implement a content strategy that leverages many different forms with clear goals. Not sure how to get started? This is what we do best – so give us a call and we’re happy to provide a free consultation.

Posted in Content Marketing, Copywriting, Editorial Calendars, Marketing Strategy, Social Media Marketing, Uncategorized, White Paper Marketing | Tagged , , , , , , , , , , , , , , , , , , , , , , | 5 Comments

Taking Videos Viral Requires Good Content

We’ve all heard stories about ordinary people launching videos, which have become overnight sensations. Remember a young man named Justin Bieber who started singing to the world on a couch in his room? Or what about a song called “Friday” that resulted in Rebecca Black becoming a household name – good or bad? While these individuals made it seem easy, taking videos viral is usually three-fourths work and one part luck.

An article featured at reelseo.com details when Dan Harris of ABC’s “Nightline” went behind the scenes to learn more about the science of taking videos viral. He partnered with marketing agency, Mekanism for help. Together they created the story of “Hovercat,” a video about a cat who floats throughout the house while Harris is away at work. The video was created in support of Harris’s favorite charity – the ASPCA, an animal rescue group, and the underlying theme was to help strays secure adoption.

Agency executives with Mekanism explained to Harris that taking videos viral entailed reaching “influencers,” relevant groups with lots of followers who would likely share the video with their fans. It is this re-posting and sharing with mass audiences that helps take a video from zero to hero.

Unfortunately for “Hovercat,” results were not flooring. While the video did reach its goal of a million views, its extraordinary coverage in the news, including exposure on “Good Morning America,” should have resulted in chart-topping viewership. And, cat videos are generally well-received anyway, so what went wrong?

The creators underestimated the power of content. You can take a video to the influencers, but taking videos viral also requires the content to be influential. While “Hovercat” was cute, it wasn’t captivating. Achieving “Gangnam Style” success requires that special something. Before deciding on “Hovercat,” Mekanism specialists threw out ideas such as portraying Harris as a cat hoarder. Because it’s funny, this concept might have been more shareable.

Noteworthy content is what we’re all about at Susan J. Campbell Copywriting. We connect the dots between message, audience, and channel. Let our copywriting experts help you in taking your videos viral – contact us today.

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Do You Need an Annual Report? Aren’t They Downright Spooky?

Maybe the term “annual report” strikes fear in your soul. Maybe it makes you sigh out loud. Or maybe, it makes you smile because you’re doing one and doing it well. And maybe…you’re viewing it as a simple progress report, and that doesn’t seem near as intimidating. We all had progress reports in school, right? Why not use one for your organization as a tool for sharing great news?

Do you need an annual report? They’re simpler than ever, and easier to share. If you’re not producing an annual report, you’re missing an opportunity to engage clients, donors and prospective customers – not to mention connecting with your board members and giving them another reason to enjoy your organization.

Five Reasons Annual Reports Aren’t Spooky: 

1. You can start with a review of three to five activities your organization carried out well in the past twelve months. You’ll probably have several more than you can include in the report; use the longer list for new web content on your site, or a blog. You need an annual report to help organize and promote these key accomplishments.

2. It’s your chance to consider how best to share these accomplishments. Your options include doing an e-news format, where viewers can click to read more about a story. You could produce a neatly designed document and publish it to pdf, saving printing costs. Or you could produce one that does all this and more – print a few select copies, post it online as a pdf, and send it out as an e-newsletter update to your subscribers.

3. You need an annual report because you get to grab some quotes, a few success stories and some stock art. This is the fun part. Ask board members or longtime customers to email you their thoughts on what they think you’ve accomplished in the past year. Do this by phone for an even more powerful outreach. Don’t get overly hung up on perfect photography; numerous high-quality stock art options abound at low cost.

4. You can put it together with a few key elements, like your expenses/revenues information, a list of board members and addresses or a map to your service areas.

5. Don’t forget a director’s letter and to acknowledge the great team you’ve assembled.

The annual report or progress report doesn’t have to be overwhelming; it can be an enjoyable part of your overall content creation strategy. You need an annual report because you can use elements from it throughout the year for social media tidbits, blog topics or website content. It’s a tool to be utilized and understood, not to be feared.

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Time for a New Email Marketing Campaign

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Monday Morning Coffee with Jodie O’Brien

In the past, our Monday Morning Coffee blog was dedicated to featuring members of our team and writing about what they bring to the table. When each person had been highlighted, we moved on to featuring local businesses and organizations we felt were going above and beyond when it came to marketing, social media or service to the community.

Now, we’ve added another new team member; someone we expect will help us expand into new areas and make video production a reality for our clients. We’re excited about this new avenue and anticipate much success with this new addition to the SJC team.

If you ask people how they know our newest team member Jodie O’Brien, they may say “She was our evening news anchor” or “Jodie worked for our local food bank raising money for hungry kids.” However, they may also know her simply as Mom; to her three beautiful children, Logan (10), Aiden (3) and Emma Grace (1). Regardless of what context folks know O’Brien, all are confident of one thing: she is ‘a breath of fresh air.”

O’Brien has a diversity of experience which brings a refreshment to our conference room table. A Rochester, NY native, she graduated in 2003 from the University of Missouri-Columbia’s award-winning School of Journalism, with an emphasis on Broadcast Journalism; however she also holds a degree from Mizzou’s School of Arts and Sciences in Religious Studies. As you can imagine, the merging of these two passions led to some interesting news stories following the 9/11 attacks.

Kirksville, Missouri and KTVO-ABC3 were home to the reporter, producer and news anchor for nearly five years. O’Brien reported on everything from drought conditions to fatal plane crashes, while developing a keen sense of what truly matters to television viewers.

Non-profit fundraising and public relations experience round O’Brien out to be quite the jack-of-all-trades.

Place a video camera in her hand, and the story tells itself. O’Brien has an eye for necessary shots which touch the human heart, but this journalist also has a way with words. As we expand our marketing and communications business into HD video production, Susan J. Campbell Copywriting Solutions welcomes this true talent to our team.

Posted in Monday Morning Coffee, Nonprofit Marketing, Social Media, Social Media Marketing, Teamwork | Tagged , , , , , , , , , , , , , , , | Leave a comment

Better Block October Event

Today we would like to pass on some information that we feel is important. Better Block St. Joe is holding their second event on October 12th and 13th. Support local!

Come Downtown. Come Shop. Come Home.

Better Block October is an event meant to celebrate the unique, vibrant businesses in St. Joseph’s downtown area. From 11:00 AM to 8:00 PM on Friday, October 12th and from 8:00 AM to 5:00 PM on Saturday, October 13th, come downtown to experience our local shops and the services they provide along with music, food, and other events.

On Friday, October 12th, events include:

– a punchcard giveaway
– in-store promotions
– music
– food
– street performers
– Goode Acres Farms selling food, pumpkins, and mums

On Saturday, October 13th, events include:- the Lions Club serving breakfast
– a flea market
– the Missouri Western Homecoming Parade
– a pet blessing (starting at 9:30 AM)
– a pet costume contest
– music
– art

Come out and enjoy our city’s downtown area!

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Mastering the Art of Content Marketing Quality and Consistency

Becoming a master of anything requires two dirty little words that many shy away from – hard work and dedication. But that’s how world-renowned Japanese sushi chef, Jiro Ono, started captivating his audience.
Operating out of a subway tunnel, Ono turned his craft into an art, consistently carving out some of the best sushi on the planet. Ono’s menu is incredibly simple – three different types of fish and rice. So what is it about this hole-in-the-wall restaurant that even has Anthony Bourdain licking his chops?

It’s the same qualities that earned the restaurant three Michelin stars – the highest culinary distinction available– quality, originality, and consistency. These three ingredients are also the foundation for cooking up great content marketing.

Content marketing quality, like Chef’s Jiro’s sushi, starts with fresh ingredients. The day that your customers no longer feel your content marketing quality is palatable is the day they’ll search for something else. So whether you’re posting a video, updates to your Twitter feed, or new blog, the content marketing quality needs to be spot on every single time. Just as Chef Jiro’s menu is simplistic, it’s not about the quantity of information you put out there but quality that will have your readers coming back for the second course.

Creating original pieces that captivate your audience takes hard work and commitment. Jiro spent years working under master chiefs, honing his skills until he could deliver something unequalled. According to Jiro, the key to mastery is dedication and falling in love with what you do. Similarly, serving up original content comes from innovation and growth over time and is what will help ensure a loyal following.

The final ingredient, content marketing consistency, is really a matter of practice makes perfect: there’s really nothing like experience to build expertise. It is this commitment to content marketing consistency that will help you establish yourself as an expert in the field and take something simple and make it great.

The dedicated and experienced writers at Susan J. Campbell Copywriting Solutions want to help you create your content masterpiece. Let our content marketing quality and consistency make you shine. For more information, contact us today.

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