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Tag Archives: brand
We Get to Talk About Our Name, and We Like It … Do You?
We’re sometimes asked a familiar, but important question: what does copywriting in your name mean, anyway? If you’re considering a name modification or name change for your business, consider it carefully. The “copywriting” piece of our name, Susan J. Campbell … Continue reading
Posted in Blog Writing, Brand, Copywriting, Press Release Writing, Social Media, Social Media Marketing, Website, White Paper Marketing
Tagged blog, blogs, brand, brand strategy, build brand value, business philosophy, choosing a business name, company brand, content, content marketing, content marketing strategy, copywriting, copywriting solutions, marketing strategy, selecting a name for your business, social media, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, tagline
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How Do You Make Protecting Your Brand a Priority?
In the world of marketing, a company has a limited capability to create an image around its brand. These limits are generally put in place by available funds, but they can also be associated with available time and tools. If … Continue reading
Posted in Brand, Marketing Strategy
Tagged brand, build brand value, company brand, content, content marketing, content marketing strategy, conversation, copywriting solutions, customers, engage customers, marketing, marketing strategy, relationships, social media, social media campaign, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, website
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I’m Good Enough, I’m Smart Enough, and People Like Me: Now Grow My Email List
Email marketing is definitely alive and well. In fact, it’s called one of the most targeted and most effective ways to reach a distinct audience because it’s totally permission-based. People reading your email campaign messages are getting them because they … Continue reading
Why Big Brands Need Content Marketing, Too
With all the talk in the industry surrounding the success of social media and social conversations, the focus of industry success stories often falls to smaller brands and how they made a big splash. What about the larger, well-known brands? … Continue reading
Posted in Brand, Consistent Customer Communications, Content Marketing, Marketing Strategy
Tagged brand, build brand value, content, content marketing, content marketing strategy, conversation, customers, engage customers, Facebook, marketing, marketing strategy, pinterest, relationships, social conversations, social media, social media campaign, social media strategy, social media tools, social networking, Susan J. Campbell Copywriting Solutions, Twitter
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Content Marketing – Just Words on a Page?
Most companies would agree that building a better brand is something they aspire to do. If that’s true, then quality content marketing should be in the cards as an integral part of your brand management strategy. A recent survey showed … Continue reading
Posted in Content Marketing, Marketing Strategy, Social Media Marketing
Tagged brand, build brand value, content, content marketing, content marketing strategy, customers, engage customers, marketing, marketing strategy, social media, social media strategy, social media tools, social networking, Susan J. Campbell Copywriting Solutions
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Does Your Logo Only Mean Small Talk – or True Brand Power?
Is your company logo kind of like that second cousin you see once a year to engage in a brief, awkward conversation near the lemonade cooler? No real meaning, just a glance and some small talk? If the logo for … Continue reading
Posted in Brand, Marketing Strategy
Tagged brand, brand connection, brand loyalty, brand passion, build brand value, company logo, content, content marketing, content marketing strategy, direct mail, email marketing, emarketing, engage customers, logo, new logo, rebranding, social media tools, Susan J. Campbell Copywriting Solutions, tagline
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Copywriting Services – Do They Work?
You may be aware that other companies use copywriting services but haven’t given much thought as to what they could do for your business. Copywriting services fulfill a myriad of different functions, but the bottom line is – if your … Continue reading
Posted in Blog Writing, Brand, Content Marketing, Copywriting, Press Release Writing, Website
Tagged blog, blogging, blogs, brand, build brand value, content, content marketing, copywriting, copywriting solutions, email marketing, keywords, marketing, marketing strategy, search engine optimization, SEO writing, Susan J. Campbell Copywriting Solutions, website
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What is a Business Blog?
You have a website, so that is the best way for your customers to reach and learn about you, right? Well, not entirely. While you might have an online presence you may not be interacting with your target audience like … Continue reading
Posted in Blog Writing, Content Marketing, Website
Tagged blog, blogging, blogs, brand, business blog, content, content marketing, content marketing strategy, copywriting, copywriting solutions, customers, Facebook, marketing, marketing strategy, online presence, social media, social media tools, Susan J. Campbell Copywriting Solutions, website management
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Getting the Most Out of Your Copywriting Services
One of the most common questions anyone on the SJC copywriting team gets is, “What exactly do you guys do?” Honestly, unless you’re in advertising, marketing or Internet marketing, you may not be familiar with copywriting. At the very least, … Continue reading
Posted in Copywriting
Tagged blog, blogging, blogs, brand, brochures, company brand, content, content marketing, content marketing strategy, copywriting, copywriting services, copywriting solutions, media, press release, social media, social media networks, social media tools, Susan J. Campbell Copywriting Solutions, team, website, white papers
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