Tag Archives: build brand value

Monday Morning Coffee with Spirit Miller

Posted on December 3, 2012 by admin

In the world of Internet Marketing, there are companies that build a website and let it sit and others who take a closer look at the content, their overall goals and content creation to drive more traffic to their pages. … Continue reading →

Simple Strategies for Successfully Rebranding Your Company’s Social Media Profiles

Posted on November 28, 2012 by admin

Are your social media profiles in line with your current business strategy? Oftentimes we make important business updates and forget to reflect those changes in our social networks. But a total overhaul of social media profiles isn’t always necessary. Instead, … Continue reading →

Posted in Brand, Content Marketing, Social Media, Social Media Marketing | Tagged brand, build brand value, business strategy, content, content marketing, content marketing strategy, copywriting, copywriting solutions, engage customers, Facebook, marketing, marketing strategy, rebranding, relationships, social media, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, Twitter, YouTube | 1 Comment

Share the Journey

Posted on November 8, 2012 by admin

Newsflash: people genuinely are interested in the background of your company. Consumers truly want to know your roots. Where did you begin? How did you make it? Who helped you along the way? We are interested in knowing the story. … Continue reading →

Posted in Brand, Video Marketing | Tagged brand, build brand value, customers, engage customers, marketing strategy, newsflash, relationships, social media, social media tools, Susan J. Campbell Copywriting Solutions, tag line, video, video marketing, Web presence, web video | 3 Comments

What Can We Learn from Print Ads about Content Marketing to Build Customer Trust?

Posted on November 6, 2012 by admin

Here’s an old school moment in the content marketing arena: Whatever happened to print ads, and why did businesses buy them? Print ads used to be the hallmark element of ad campaigns, especially for services offered to other businesses. As … Continue reading →

Posted in Brand, Consistent Customer Communications, Content Marketing | Tagged blog, brand, build brand value, company brand, content, content marketing, content marketing strategy, conversation, copywriting, copywriting solutions, customers, email marketing, engage customers, marketing, marketing strategy, print ads, social media, social media campaign, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions | 2 Comments

Branding in Patterns

Posted on October 31, 2012 by admin

When watching a commercial on television, you may begin to associate a certain type of advertisement with certain brands. While advertisers may not come right out and say the name of the product they’re marketing, you know because you have … Continue reading →

Posted in Brand, Content Marketing, Marketing Strategy, Uncategorized | Tagged brand, branding, branding in patterns, build brand value, company brand, content, content marketing, content marketing strategy, copywriting, copywriting solutions, customer loyalty, customer trust, marketing, marketing creativity, marketing strategy, print marketing, social media, social media campaign, social media tools, Susan J. Campbell Copywriting Solutions, video, video marketing, web video | 1 Comment

Giving Your Brand Message a Powerful Voice

Posted on October 24, 2012 by admin

In a world of tweets and sound bites your business needs to convey your core message in a concise and powerful way. That is really what brand messaging is all about. Your company is competing with a cacophony of … Continue reading →

Posted in Brand, Content Marketing, Messaging | Tagged advertising, advertising campaign, advertising slogan, audience, brand, brand messaging, brand voice, build brand value, company brand, content, content marketing, content marketing strategy, copywriting, copywriting solutions, marketing strategy, message, slogan, social media strategy, social media tools, sound bites, strong brand voice, Susan J. Campbell Copywriting Solutions, tweets | 3 Comments

Content Marketing – What it Means for Your Brand

Posted on October 19, 2012 by admin

In the world of marketing, we consistently talk about the importance of the brand. As the business owner or decision maker, you spend a great deal of time and research on what needs to happen to develop your brand. At … Continue reading →

Posted in Brand, Content Marketing, Marketing Strategy | Tagged brand, build brand value, company brand, content, content marketing, content marketing strategy, copywriting, copywriting solutions, customers, engage customers, marketing, marketing strategy, online store, social media tools, storefront, Susan J. Campbell Copywriting Solutions, webinar | 4 Comments

We Get to Talk About Our Name, and We Like It … Do You?

Posted on September 26, 2012 by admin

We’re sometimes asked a familiar, but important question: what does copywriting in your name mean, anyway? If you’re considering a name modification or name change for your business, consider it carefully. The “copywriting” piece of our name, Susan J. Campbell … Continue reading →

Posted in Blog Writing, Brand, Copywriting, Press Release Writing, Social Media, Social Media Marketing, Website, White Paper Marketing | Tagged blog, blogs, brand, brand strategy, build brand value, business philosophy, choosing a business name, company brand, content, content marketing, content marketing strategy, copywriting, copywriting solutions, marketing strategy, selecting a name for your business, social media, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, tagline | 2 Comments

How Do You Make Protecting Your Brand a Priority?

Posted on September 13, 2012 by admin

In the world of marketing, a company has a limited capability to create an image around its brand. These limits are generally put in place by available funds, but they can also be associated with available time and tools. If … Continue reading →

Posted in Brand, Marketing Strategy | Tagged brand, build brand value, company brand, content, content marketing, content marketing strategy, conversation, copywriting solutions, customers, engage customers, marketing, marketing strategy, relationships, social media, social media campaign, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, website | 2 Comments

Why Big Brands Need Content Marketing, Too

Posted on September 6, 2012 by admin

With all the talk in the industry surrounding the success of social media and social conversations, the focus of industry success stories often falls to smaller brands and how they made a big splash. What about the larger, well-known brands? … Continue reading →

Posted in Brand, Consistent Customer Communications, Content Marketing, Marketing Strategy | Tagged brand, build brand value, content, content marketing, content marketing strategy, conversation, customers, engage customers, Facebook, marketing, marketing strategy, pinterest, relationships, social conversations, social media, social media campaign, social media strategy, social media tools, social networking, Susan J. Campbell Copywriting Solutions, Twitter | Leave a comment

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