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Monthly Archives: January 2013
Think Outside the Content Marketing Box
Who would have thought that simply taking care of your current customers would generate new ones? It’s an interesting concept. One that’s been around forever but is clearly masked by all the technology and content marketing campaigns out there. To … Continue reading
Posted in Consistent Customer Communications, Content Marketing, Copywriting, Marketing Strategy, Social Media, Social Media Marketing, Uncategorized, Website
Tagged billboard advertising, brand awareness, company website, content marketing box, content marketing campaign, customer referrals, customer service, good customer service, Google+, potential customers, SJC, social media, social media marketing, social media presence, Susan J. Campbell Copywriting Solutions, taking care of customers, think outside the box, video marketing, website, word of mouth
1 Comment
A White Paper, A Powerful Marketing Tool
White papers — at one time they were technical, dry and frankly rather boring to read. Today, a new trend has emerged. Companies are increasingly using the white paper to function as a more interesting marketing piece. Should you be … Continue reading
Posted in Consistent Customer Communications, Content Marketing, Copywriting, Mobile Content Marketing, Social Media, Social Media Marketing, Video Marketing, White Paper Marketing
Tagged content, content marketing, content marketing strategy, copywriting, copywriting solutions, engage customers, marketing, marketing strategy, marketing tool, social media, social media tools, Susan J. Campbell Copywriting Solutions, video, video marketing, white paper, white paper marketing
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Neglecting Customers on Social Networks Hurts Your Bottom Line
At some point in our lives, we’ve all had “that” friend who didn’t make the effort to return our phone calls or initiate conversation. Of course, the feeling isn’t nice – leaves you feeling a little slighted and unimportant, regardless … Continue reading
Posted in Consistent Customer Communications, Pinterest Content Marketing, Social Media, Social Media Marketing
Tagged communication breakdowns, conversation, engage customers, Facebook, instagram, leveraging social media, marketing, marketing strategy, pinterest, relationships, SJC, social media, social media platforms, social media strategy, social media tools, social networks, Susan J. Campbell Copywriting Solutions, Twitter, YouTube
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Join My Forest, Change Your Life: Meet Mosaic Life Care
Want to be part of my forest? This is a meaningful – albeit quirky – question you may see in 2013 across your social media networks, and it has little to do with going for a hike. Instead, it has … Continue reading
Posted in Consistent Customer Communications, Monday Morning Coffee, Social Media, Social Media Marketing
Tagged employee wellness programs, forest, Heartland Health, Life Coach, Life Guide, Mayo Clinic Care Network, Mindbloom, Mindbloom forest, Mosaic Life Care, Mosaic Life Care center, SJC, Susan J. Campbell, Susan J. Campbell Copywriting Solutions, total health and wellness
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Are You Breaking the Facebook Posting Rules?
In the quest to reach more of the prospective and current customer base, companies are posting to Facebook. They may include latest product updates, new technology innovations and fun contests that interested parties can join. At the same time, they … Continue reading
Posted in Brand, Consistent Customer Communications, Content Marketing, Creating Links, Marketing Strategy, Nonprofit Marketing, Social Media, Social Media Marketing
Tagged brand, brand awareness, content, content marketing, content marketing strategy, copywriting, customers, engage customers, Facebook, Facebook rules, marketing, marketing strategy, relationships, social media, social media campaign, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions
2 Comments
Content Marketing – It’s Time to Get in the Game
Content marketing is an exciting field, yet it’s one that few people tend to understand. In fact, those who could benefit the most from rich and original content creation and promotion often shy away from it due to time constraints … Continue reading
Posted in Consistent Customer Communications, Content Marketing, Marketing Strategy, Website
Tagged brand, brand awareness, content, content marketing, content marketing strategy, content marketing trends, copywriting, copywriting solutions, customers, engage customers, in house content creation, marketing, marketing strategy, outsourced content, promotional content, promotional materials, Quality content, social media, Susan J. Campbell Copywriting Solutions, website, website traffic
5 Comments
You Created a Blog Post, Now What?
You were moved with an inspiring idea to share with your readers, so you created a blog post. Now what? Start sending out your blog post. Here are a few reminder tips for sending out your blog post, but before … Continue reading
Posted in Blog Writing, Consistent Customer Communications, Content Marketing, Email Marketing, Marketing Strategy, Pinterest Content Marketing, Social Media, Social Media Marketing, Uncategorized
Tagged blog, blogging, blogs, content, content marketing, content marketing strategy, copywriting, customers, email marketing, engage customers, hashtag, keyword, keyword optimization, pinterest, social media, social media strategy, social media tools, Twitter, website, website content
1 Comment
Simple Steps to Create Blogging Success
Whether you’re trying to improve communications with your employees or reach new customers, blogging is an important part of the marketing team. Blogging success has to start with putting yourself on the other side of the computer. At the very … Continue reading
Posted in Blog Writing, Content Marketing, Copywriting, Email Marketing
Tagged blog, blogging, blogs, content, content marketing, content marketing strategy, copywriting, copywriting solutions, customers, email marketing, engage customers, marketing, marketing strategy, social media, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions
3 Comments
Monday Morning Coffee with AFL-CIO Community Services
One of the most exciting things about our Monday Morning Coffee posts is that we have an opportunity to introduce our readers to a new site we just launched for a company or organization. One of the latest to add … Continue reading
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