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Author Archives: admin
Three Ways to Build a Better Email Strategy
When it comes to allocating money for the marketing budget, it’s easy for a company’s email strategy to get overlooked or pushed to the backburner. This is because newer forms of engagement through Twitter and Facebook have consumed a lot … Continue reading
Creating Content that Stands out From the Crowd
When it comes to creating content, really the sky’s the limit. With dozens of fun ways to engage viewers with meaningful information, you’re only held back by your own creativity. Content is a great way to connect with followers and … Continue reading
Posted in Content Marketing
Tagged blogs, content, content marketing, content marketing strategy, creative content, drive web traffic, engage customers, Google Alerts, Google Keyword suggestions, Google trends, marketing, marketing strategy, pinterest, search engine rankings, Susan J. Campbell Copywriting Solutions, target audience, video content, video content marketing, Vimeo, YouTube
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LinkedIn is a Great Tool to Increase Customer Engagement
Despite the hustle and bustle of everyday life, most people still want that personal touch when making their purchases. In fact, when it comes to followers on LinkedIn, nearly half of them said they prefer to do business with a … Continue reading
Branded Content Should Be At the Top of Your Content Marketing Plan
It’s been proven that a majority of consumers don’t trust advertising. They see the advertisement as a way to entice them to purchase a specific product or service. Branding is a different story entirely, and so is branded content. According … Continue reading
Posted in Content Marketing
Tagged brand, brand loyalty, branded content, build brand value, build your brand, company brand, content, content marketing, content marketing strategy, engage customers, marketing, marketing strategy, mobile social media, social media, Susan J. Campbell Copywriting Solutions, Web presence
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Monday Morning Coffee with Media Services: A Membership Tale
Have you used the membership concept lately in your outreach efforts or the story about your brand? This might be a good time to rethink it. Membership programs, campaigns and benefit programs can be creatively suited to almost any business. … Continue reading
What’s your SEO Marketing Strategy?
Everyone wants it, but not everyone can have it – a top spot in the search engine rankings. Many factors affect SEO, and as analytics and rules for positioning are regularly updated, it’s not uncommon to see fluctuations from day-to-day. … Continue reading
Posted in Marketing Strategy, Uncategorized
Tagged blog, content, content marketing, content marketing strategy, customers, engage customers, evergreen content, followers, marketing, marketing strategy, relevant content, SEO, SJC, social media, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions
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Even Among Expert Marketers, Content Marketing Strategy is Overlooked
Every good business has to have a game plan. When it comes to content marketing, having a strategy can really bring in new business – starting with blogging. Most companies have seen the success others have had with blogs, so … Continue reading
Posted in Content Marketing
Tagged blog, blogging, business game plan, content, content marketing, content marketing strategy, interact with customers, marketing, marketing strategy, social media, social media campaign, social media strategy, social media tools, strong blog writing, successful content marketing strategy, Susan J. Campbell Copywriting Solutions, video posting, Web presence
3 Comments
The Lure of Creative Content Creation: Fishing for Marketing Success
Imagine that the world out there is one giant lake, full of potential clients. Your business wants to catch those clients. What’s the best way to reel them in? If you talk to other businesses fishing on the same lake, … Continue reading
Posted in Content Marketing
Tagged blog, business blog, content, content creation, content marketing, content marketing strategy, fresh website, investing in content creation, marketing, marketing agency, marketing strategy, original content, relevant content, social media, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, Web presence, website
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Monday Morning Coffee with Frostbite Heating and Cooling
In an industry where people generally start looking to make a call when things have gone wrong, Frostbite Heating and Cooling is making its mark. The business offers a few elements others don’t, like special military discounts, and special discounts … Continue reading
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