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Category Archives: Brand
Monday Morning Coffee with Drum Monkey Percussion
What happens to those who just want to bang on the drum all day, so to speak? They become the visionaries of Drum Monkey Percussion, bringing nearly 40 years of experience to northwest Missouri and showing kids (and adults) that … Continue reading
Monday Morning Coffee with Frostbite Heating and Cooling
In an industry where people generally start looking to make a call when things have gone wrong, Frostbite Heating and Cooling is making its mark. The business offers a few elements others don’t, like special military discounts, and special discounts … Continue reading
Six Tips for Making Your Mark on the Content Marketing World
The content marketing world is one that is meant to be shared, and it’s always interesting to see what others in the industry are saying and doing. In fact, sharing content is a great way to pass along tips and … Continue reading
Posted in Blog Writing, Brand, Consistent Customer Communications, Content Marketing, Copywriting, Marketing Strategy, Online Marketing, Social Media, Social Media Marketing
Tagged assertive content marketing strategy, blog, brand, build brand value, content, content marketing, content marketing strategy, content marketing tips, content marketing world, conversation, engage customers, Facebook, interactive content, LinkedIn, marketing, marketing strategy, passive content marketint strategy, ROI, SJC, social channels, social media, social media tools, Susan J. Campbell Copywriting Solutions, Twitter
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Checklist for When You Choose a Branding Consultant
How do you choose a branding consultant? Do you meet a few for an “it’s just lunch,” or do you look online to see who likes what you like? Trying to choose a branding consultant is not all that unlike … Continue reading
Posted in Brand, Content Marketing, Marketing Strategy, Social Media, Social Media Marketing, Teamwork
Tagged brand, brand strategy, branding, branding consultant, branding strategy, build brand value, company brand, content, content creation, content creation tools, content marketing, content marketing strategy, marketing, marketing strategy, SJC, Susan J. Campbell Copywriting Solutions
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Small Business Case Studies – an Educational Way to Promote your Brand
In the quest to refine the future of your brand, sometimes it’s helpful to look back at the past – the past of others, that is. The process of examining small business case studies allows us to review what went … Continue reading
Posted in Blog Writing, Brand, Case Study, Content Marketing, Marketing Strategy, Social Media, Social Media Marketing
Tagged blog, brand, build brand value, case study, company brand, content, content marketing, content marketing strategy, customers, Google+, marketing, marketing strategy, SJC, small business, small business case study, social media, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions
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Take Keyword Branding Ideas to the Next Level
If you’ve ever been criticized for wearing something that’s not in fashion then you know how quickly consumer preferences can change. Keeping abreast of the latest marketing developments is no different – trends evolve on a whim, and an ill-timed … Continue reading
Posted in Brand, Consistent Customer Communications, Content Marketing, Marketing Strategy, Pinterest Content Marketing, Social Media, Social Media Marketing, Uncategorized
Tagged brand, build brand value, content, content marketing, content marketing strategy, copywriting, copywriting solutions, customers, engage customers, keyword, keyword branding, marketing, marketing opportunities, marketing strategy, relationships, SJC, social media, social media campaign, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions
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Monday Morning Coffee with Downtown Rotary
Few organizations in northwest Missouri carry the level of myth and lore as Rotary Club #32, known as Downtown Rotary. Members stride in and out of the historic Benton Club every Tuesday, enjoying a meal, fellowship and updates on community … Continue reading
We Practice What We Preach – A Guest Blog!
We are very excited to share a guest blog post with you from Lisa Steyn, otherwise known as the capetowncopywriter. In this industry, it’s critical to be “in the conversation” with experts in your field. Lisa is one of those … Continue reading
Posted in Brand, Content Marketing, Guest Blog, Marketing Strategy, Social Media, Social Media Marketing, Uncategorized
Tagged advertising, brand, brand pen portrait, build brand value, company brand, content, conversation, customers, engage customers, guest blog, marketing, pen portrait, rebranding, social media, social media tools
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How to Effectively Address a Negative Facebook Post
It’s bound to happen eventually – even the greatest companies in the world offering the best products at someday or some point let someone down. In the age of social media when bad sentiment can spread like wildfire, how should … Continue reading →