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Category Archives: Social Media
Getting Results with Your Website: Four Simple Tips
Your website is talking to some very important people every day. This includes donors, volunteers, your employee team and people who want to learn more about your organization so that they can make a decision whether or not to get … Continue reading
Posted in Blog Writing, Consistent Customer Communications, Content Marketing, Copywriting, Marketing Strategy, Social Media, Social Media Marketing, Website
Tagged blogs, consistent content, content, content marketing, content marketing strategy, copywriting, copywriting solutions, customers, engage customers, getting website results, marketing, marketing strategy, SEO, SJC, social media, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, tips to getting website results, Web presence, website, website management
3 Comments
Search Engine Rank: Succeed in a Very Crowded Pool
If search engine rank were like swimmers in a pool, there’d be no water left because it would all be displaced by the sheer volume of people trying to splash around. If your organization is striving to compete in a … Continue reading
Posted in Content Marketing, Copywriting, Editorial Calendars, Marketing Strategy, SEO, Social Media, Social Media Marketing
Tagged blogs, consistent content, content, content creation, content creation tools, content marketing strategy, editorial calendar, emarketing, Google rank, keyword, keyword optimaization, online articles, Quality content, search engine, search engine rank, SJC, social media, social media posts, social media tools, strategic social media posts, Susan J. Campbell Copywriting Solutions, video
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Nobody Acting on Your Content? Quality Copywriting May be the Missing Link
You’re sending out catchy headlines in your emails. You’re posting consistently across social media using strong keywords. Your blog is, if you do say so yourself, pretty good. What’s stopping people from coming to your website and truly taking more … Continue reading
Posted in Blog Writing, Content Marketing, Copywriting, Marketing Strategy, Social Media, Social Media Marketing
Tagged blog, content, content marketing, content marketing strategy, content strategy, copywriting, copywriting solutions, effective content creation, email, email newsletter, keyword writing, keywords, marketing, marketing strategy, print ads, Quality content, quality copywriting, SJC, social media, strong keywords, Susan J. Campbell Copywriting Solutions, typewriter
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Content Marketing – Run with the Big Dogs
Content marketing is emerging from the shadows to occupy a starring role in many companies’ current marketing strategies. This past year has been one of considerable content growth, and the medium has continued to gain momentum as both as a … Continue reading
Posted in Consistent Customer Communications, Content Marketing, Marketing Strategy, Mobile Content Marketing, Social Media, Social Media Marketing
Tagged content, content marketing, content marketing strategy, copywriting, copywriting solutions, engage customers, Facebook, Gen Y, instagram, marketing, marketing strategy, relationships, run with the big dogs, SJC, social media, social media tools, Susan J. Campbell Copywriting Solutions, thinking outside the box, Twitter, YouTube
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Two Ways to See if Social Media is Working
Much conversation circulates around the bottom line on social media – particularly around the question, “does social media work?” In short: yep. Numerous articles highlight the successes of social media, including the ways organizations are using “mini moments” across social … Continue reading
Posted in Consistent Customer Communications, Content Marketing, Marketing Strategy, Social Media, Social Media Marketing, White Paper Marketing
Tagged content, content marketing, content marketing strategy, conversation, customers, engage customers, is social media working, marketing, marketing strategy, relationships, SJC, social media, social media campaign, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions
2 Comments
Think Outside the Content Marketing Box
Who would have thought that simply taking care of your current customers would generate new ones? It’s an interesting concept. One that’s been around forever but is clearly masked by all the technology and content marketing campaigns out there. To … Continue reading
Posted in Consistent Customer Communications, Content Marketing, Copywriting, Marketing Strategy, Social Media, Social Media Marketing, Uncategorized, Website
Tagged billboard advertising, brand awareness, company website, content marketing box, content marketing campaign, customer referrals, customer service, good customer service, Google+, potential customers, SJC, social media, social media marketing, social media presence, Susan J. Campbell Copywriting Solutions, taking care of customers, think outside the box, video marketing, website, word of mouth
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A White Paper, A Powerful Marketing Tool
White papers — at one time they were technical, dry and frankly rather boring to read. Today, a new trend has emerged. Companies are increasingly using the white paper to function as a more interesting marketing piece. Should you be … Continue reading
Posted in Consistent Customer Communications, Content Marketing, Copywriting, Mobile Content Marketing, Social Media, Social Media Marketing, Video Marketing, White Paper Marketing
Tagged content, content marketing, content marketing strategy, copywriting, copywriting solutions, engage customers, marketing, marketing strategy, marketing tool, social media, social media tools, Susan J. Campbell Copywriting Solutions, video, video marketing, white paper, white paper marketing
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Neglecting Customers on Social Networks Hurts Your Bottom Line
At some point in our lives, we’ve all had “that” friend who didn’t make the effort to return our phone calls or initiate conversation. Of course, the feeling isn’t nice – leaves you feeling a little slighted and unimportant, regardless … Continue reading
Posted in Consistent Customer Communications, Pinterest Content Marketing, Social Media, Social Media Marketing
Tagged communication breakdowns, conversation, engage customers, Facebook, instagram, leveraging social media, marketing, marketing strategy, pinterest, relationships, SJC, social media, social media platforms, social media strategy, social media tools, social networks, Susan J. Campbell Copywriting Solutions, Twitter, YouTube
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Join My Forest, Change Your Life: Meet Mosaic Life Care
Want to be part of my forest? This is a meaningful – albeit quirky – question you may see in 2013 across your social media networks, and it has little to do with going for a hike. Instead, it has … Continue reading
Posted in Consistent Customer Communications, Monday Morning Coffee, Social Media, Social Media Marketing
Tagged employee wellness programs, forest, Heartland Health, Life Coach, Life Guide, Mayo Clinic Care Network, Mindbloom, Mindbloom forest, Mosaic Life Care, Mosaic Life Care center, SJC, Susan J. Campbell, Susan J. Campbell Copywriting Solutions, total health and wellness
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