Category Archives: Social Media

Getting Results with Your Website: Four Simple Tips

Your website is talking to some very important people every day. This includes donors, volunteers, your employee team and people who want to learn more about your organization so that they can make a decision whether or not to get … Continue reading

Posted in Blog Writing, Consistent Customer Communications, Content Marketing, Copywriting, Marketing Strategy, Social Media, Social Media Marketing, Website | Tagged , , , , , , , , , , , , , , , , , , , , , | 3 Comments

Content Marketing – Run with the Big Dogs

Content marketing is emerging from the shadows to occupy a starring role in many companies’ current marketing strategies. This past year has been one of considerable content growth, and the medium has continued to gain momentum as both as a … Continue reading

Posted in Consistent Customer Communications, Content Marketing, Marketing Strategy, Mobile Content Marketing, Social Media, Social Media Marketing | Tagged , , , , , , , , , , , , , , , , , , , | 2 Comments

Two Ways to See if Social Media is Working

Much conversation circulates around the bottom line on social media – particularly around the question, “does social media work?” In short: yep. Numerous articles highlight the successes of social media, including the ways organizations are using “mini moments” across social … Continue reading

Posted in Consistent Customer Communications, Content Marketing, Marketing Strategy, Social Media, Social Media Marketing, White Paper Marketing | Tagged , , , , , , , , , , , , , , , | 2 Comments

Think Outside the Content Marketing Box

Who would have thought that simply taking care of your current customers would generate new ones? It’s an interesting concept. One that’s been around forever but is clearly masked by all the technology and content marketing campaigns out there. To … Continue reading

Posted in Consistent Customer Communications, Content Marketing, Copywriting, Marketing Strategy, Social Media, Social Media Marketing, Uncategorized, Website | Tagged , , , , , , , , , , , , , , , , , , , | 1 Comment

A White Paper, A Powerful Marketing Tool

White papers — at one time they were technical, dry and frankly rather boring to read. Today, a new trend has emerged. Companies are increasingly using the white paper to function as a more interesting marketing piece. Should you be … Continue reading

Posted in Consistent Customer Communications, Content Marketing, Copywriting, Mobile Content Marketing, Social Media, Social Media Marketing, Video Marketing, White Paper Marketing | Tagged , , , , , , , , , , , , , , , | Leave a comment

Neglecting Customers on Social Networks Hurts Your Bottom Line

At some point in our lives, we’ve all had “that” friend who didn’t make the effort to return our phone calls or initiate conversation. Of course, the feeling isn’t nice – leaves you feeling a little slighted and unimportant, regardless … Continue reading

Posted in Consistent Customer Communications, Pinterest Content Marketing, Social Media, Social Media Marketing | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment

Four Ways to Improve Blog SEO Rankings

The hype of Christmas is now over, and every retailer out there has currently focused its efforts on convincing customers why they should spend their Christmas cash with them. It’s all about keeping the momentum going, and online marketing is … Continue reading

Posted in Blog Writing, Content Marketing, Creating Links, Marketing Strategy, SEO, Social Media, Social Media Marketing | Tagged , , , , , , , , , , , , , , , , , , , , , , | 2 Comments

Join My Forest, Change Your Life: Meet Mosaic Life Care

Want to be part of my forest? This is a meaningful – albeit quirky – question you may see in 2013 across your social media networks, and it has little to do with going for a hike. Instead, it has … Continue reading

Posted in Consistent Customer Communications, Monday Morning Coffee, Social Media, Social Media Marketing | Tagged , , , , , , , , , , , , , | Leave a comment