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Tag Archives: build brand value
Monday Morning Coffee with the Allied Arts Council
Art is big business. In fact, a recent report says nonprofit arts and culture are a $10.9 million industry in Buchanan County—one that supports 489 full-time equivalent jobs and generates $889,000 in local and state government revenue. The Allied Arts Council of St. … Continue reading
Getting the Best ROI From Your Social Media Tools
In today’s marketing world, it’s easy for businesses to indulge in social media. Facebook, LinkedIn, and Twitter are all viable tools to market your site to not only get your message out but build brand awareness and increase customers. The … Continue reading
Posted in Social Media
Tagged brand, build brand value, company brand, content, content marketing, content marketing strategy, Facebook, LinkedIn, marketing, marketing strategy, return on investment, retweet, ROI, search engine optimization, social media, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, Twitter
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Branding Strategies and How to Avoid Common Mistakes
Building a brand is like meeting new people. If you don’t nail that first impression you may not get that customer back. You need to have a branding strategy in place to avoid making some of these common mistakes. To … Continue reading
Build Brand Awareness With the Top Content Marketing Strategies
Content marketing strategies aren’t limited to niche companies on the cusp of greatness. In fact, big brands like Red Bull and Colgate are realizing it’s a great way to gain customers and make them loyal ones. Just like fishing, if … Continue reading
Posted in Content Marketing, Marketing Strategy
Tagged big brands, blog, brand, build brand value, Colgate, content, content marketing, content marketing strategy, Kraft, marketing, marketing strategy, Red Bull, search engine optimization, SEO, social media, social media campaign, social media strategy, social media tools, Southwest Airlines, Susan J. Campbell Copywriting Solutions, Target
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Your Next Email Strategy Should Include These Five Points
Like any marketing plan, the next step after analysis should be a strategy for execution. Your email marketing campaign should be no different. An email strategy should include five important categories: newsletter, digest, stand-alone email, transaction, and lead generation emails. … Continue reading
Posted in Email Marketing
Tagged blog, blog posts, build brand awareness, build brand value, content, customer loyalty, digests, email, email marketing, email newsletter, email strategy, enewsletter, eNewsletter marketing, lead generation email, marketing plan, marketing strategy, newsletter, newsletter marketing, SJC, Susan J. Campbell Copywriting Solutions, target audience, white papers
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Branded Content Should Be At the Top of Your Content Marketing Plan
It’s been proven that a majority of consumers don’t trust advertising. They see the advertisement as a way to entice them to purchase a specific product or service. Branding is a different story entirely, and so is branded content. According … Continue reading
Posted in Content Marketing
Tagged brand, brand loyalty, branded content, build brand value, build your brand, company brand, content, content marketing, content marketing strategy, engage customers, marketing, marketing strategy, mobile social media, social media, Susan J. Campbell Copywriting Solutions, Web presence
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Monday Morning Coffee with Frostbite Heating and Cooling
In an industry where people generally start looking to make a call when things have gone wrong, Frostbite Heating and Cooling is making its mark. The business offers a few elements others don’t, like special military discounts, and special discounts … Continue reading
Six Tips for Making Your Mark on the Content Marketing World
The content marketing world is one that is meant to be shared, and it’s always interesting to see what others in the industry are saying and doing. In fact, sharing content is a great way to pass along tips and … Continue reading
Posted in Blog Writing, Brand, Consistent Customer Communications, Content Marketing, Copywriting, Marketing Strategy, Online Marketing, Social Media, Social Media Marketing
Tagged assertive content marketing strategy, blog, brand, build brand value, content, content marketing, content marketing strategy, content marketing tips, content marketing world, conversation, engage customers, Facebook, interactive content, LinkedIn, marketing, marketing strategy, passive content marketint strategy, ROI, SJC, social channels, social media, social media tools, Susan J. Campbell Copywriting Solutions, Twitter
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