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Category Archives: Social Media Marketing
Nobody Acting on Your Content? Quality Copywriting May be the Missing Link
You’re sending out catchy headlines in your emails. You’re posting consistently across social media using strong keywords. Your blog is, if you do say so yourself, pretty good. What’s stopping people from coming to your website and truly taking more … Continue reading
Posted in Blog Writing, Content Marketing, Copywriting, Marketing Strategy, Social Media, Social Media Marketing
Tagged blog, content, content marketing, content marketing strategy, content strategy, copywriting, copywriting solutions, effective content creation, email, email newsletter, keyword writing, keywords, marketing, marketing strategy, print ads, Quality content, quality copywriting, SJC, social media, strong keywords, Susan J. Campbell Copywriting Solutions, typewriter
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Content Marketing – Run with the Big Dogs
Content marketing is emerging from the shadows to occupy a starring role in many companies’ current marketing strategies. This past year has been one of considerable content growth, and the medium has continued to gain momentum as both as a … Continue reading
Posted in Consistent Customer Communications, Content Marketing, Marketing Strategy, Mobile Content Marketing, Social Media, Social Media Marketing
Tagged content, content marketing, content marketing strategy, copywriting, copywriting solutions, engage customers, Facebook, Gen Y, instagram, marketing, marketing strategy, relationships, run with the big dogs, SJC, social media, social media tools, Susan J. Campbell Copywriting Solutions, thinking outside the box, Twitter, YouTube
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Two Ways to See if Social Media is Working
Much conversation circulates around the bottom line on social media – particularly around the question, “does social media work?” In short: yep. Numerous articles highlight the successes of social media, including the ways organizations are using “mini moments” across social … Continue reading
Posted in Consistent Customer Communications, Content Marketing, Marketing Strategy, Social Media, Social Media Marketing, White Paper Marketing
Tagged content, content marketing, content marketing strategy, conversation, customers, engage customers, is social media working, marketing, marketing strategy, relationships, SJC, social media, social media campaign, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions
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7 Content Marketing Tips to Map Your Way to Success
In an era where content occupies the driver’s seat of most marketing strategies, you can’t afford to forget your map. Are you driving aimlessly down the road, or do you have a plan of how to reach your destination? According … Continue reading
Posted in Blog Writing, Consistent Customer Communications, Content Marketing, Email Marketing, Marketing Strategy, Mobile Content Marketing, Social Media Marketing
Tagged blog, blogging, blogs, business bloggingg, call to action, content, content marketing, content marketing strategy, copywriting, copywriting solutions, create a mission statement, email marketing, email strategy, engage customers, fresh content, interviews, marketing strategy, mission statement, relationships, retweet, social media, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, tweet
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Understand the ROI of Social Media – People Aren’t Just Talking to their neighbors and the folks they run into around town; They’re Talking to the World via Social Media.
Understand the ROI of Social Media – People Aren’t Just Talking to their neighbors and the folks they run into around town; They’re Talking to the World via Social Media..
Posted in Social Media Marketing
Tagged advertising, business tools, Facebook, information, marketing, sharing, social media, Twitter
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Think Outside the Content Marketing Box
Who would have thought that simply taking care of your current customers would generate new ones? It’s an interesting concept. One that’s been around forever but is clearly masked by all the technology and content marketing campaigns out there. To … Continue reading
Posted in Consistent Customer Communications, Content Marketing, Copywriting, Marketing Strategy, Social Media, Social Media Marketing, Uncategorized, Website
Tagged billboard advertising, brand awareness, company website, content marketing box, content marketing campaign, customer referrals, customer service, good customer service, Google+, potential customers, SJC, social media, social media marketing, social media presence, Susan J. Campbell Copywriting Solutions, taking care of customers, think outside the box, video marketing, website, word of mouth
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A White Paper, A Powerful Marketing Tool
White papers — at one time they were technical, dry and frankly rather boring to read. Today, a new trend has emerged. Companies are increasingly using the white paper to function as a more interesting marketing piece. Should you be … Continue reading
Posted in Consistent Customer Communications, Content Marketing, Copywriting, Mobile Content Marketing, Social Media, Social Media Marketing, Video Marketing, White Paper Marketing
Tagged content, content marketing, content marketing strategy, copywriting, copywriting solutions, engage customers, marketing, marketing strategy, marketing tool, social media, social media tools, Susan J. Campbell Copywriting Solutions, video, video marketing, white paper, white paper marketing
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Neglecting Customers on Social Networks Hurts Your Bottom Line
At some point in our lives, we’ve all had “that” friend who didn’t make the effort to return our phone calls or initiate conversation. Of course, the feeling isn’t nice – leaves you feeling a little slighted and unimportant, regardless … Continue reading
Posted in Consistent Customer Communications, Pinterest Content Marketing, Social Media, Social Media Marketing
Tagged communication breakdowns, conversation, engage customers, Facebook, instagram, leveraging social media, marketing, marketing strategy, pinterest, relationships, SJC, social media, social media platforms, social media strategy, social media tools, social networks, Susan J. Campbell Copywriting Solutions, Twitter, YouTube
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Join My Forest, Change Your Life: Meet Mosaic Life Care
Want to be part of my forest? This is a meaningful – albeit quirky – question you may see in 2013 across your social media networks, and it has little to do with going for a hike. Instead, it has … Continue reading
Posted in Consistent Customer Communications, Monday Morning Coffee, Social Media, Social Media Marketing
Tagged employee wellness programs, forest, Heartland Health, Life Coach, Life Guide, Mayo Clinic Care Network, Mindbloom, Mindbloom forest, Mosaic Life Care, Mosaic Life Care center, SJC, Susan J. Campbell, Susan J. Campbell Copywriting Solutions, total health and wellness
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