Tag Archives: SJC

Fresh vs. Stale Branding Strategies Are What’s Needed

Posted on October 17, 2013 by admin

If you’ve reached a certain level of success with your brand, it may be time to sit down and take a hard look at your current branding strategy. You don’t have to only dance with the date that brought you. … Continue reading →

Posted in branding strategies | Tagged , , , , , , , , , | 2 Comments

Twitter Has the Power

Posted on October 16, 2013 by admin

Sometimes we look at Twitter and think it is only filled with communication about who did what and when it happened. However, Twitter has an immense amount of potential when it comes to eCommerce, and that’s been looked over lately. … Continue reading →

Posted in Twitter | Tagged , , , , , , , , | 1 Comment

Are Your Search Engine Optimization Tactics Landing You in Hot Water?

Posted on October 2, 2013 by admin

If you want your search engine optimization to be successful you’re going to have to invest in it. Small to medium-sized businesses are on a tight budget, we know that, but what you may not know is that lowering your … Continue reading →

Posted in Blog Writing, SEO | Tagged , , , , , , | 2 Comments

Blog Writing is All About Content. Nothing More. Nothing Less.

Posted on September 27, 2013 by admin

Good blog writing depends on content, plain and simple. But what defines “good content” is semantics really. What may be good content for you may not work for someone else and there starts the debate. Yet I think we call … Continue reading →

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Do You Make Your Blog Posts Resonate With Readers?

Posted on September 20, 2013 by admin

It can be difficult to make your blog one that not only attracts readers but keeps them coming back. One the biggest trick is staying abreast on hot topics and social media is one of the best way to do … Continue reading →

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Twinkies and Social Branding

Posted on September 19, 2013 by admin

Really, we shouldn’t be a bit surprised by the fact that Twinkies can provide us with a lesson in branding. Saying that America has been in love with Twinkies since the 1930’s, when Twinkies were introduced to the world, might … Continue reading →

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Monday Morning Coffee from Our SJC Retreat

Posted on September 16, 2013 by admin

When someone utters the words “team building activity,” the images of outdoor trust falls gone wrong often pop into our heads, and some of us may wonder a) how we have time for a retreat and b) what activities we … Continue reading →

Posted in Monday Morning Coffee, Uncategorized | Tagged , , , , , | 4 Comments

Monday Morning Coffee with Spectacular Settings

Posted on September 2, 2013 by admin

If you have spent any amount of time on Pinterest, you have seen the beautifully put together weddings, the gorgeous perfection of a birthday party, and picture after picture of amazing events that are impeccably put together. And then, if … Continue reading →

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Does Your Brand Strategy Have a Good Story?

Posted on August 29, 2013 by admin

When creating your brand strategy it is important to move away from those hard sales messages or marketing blurbs. Instead, you need to be focusing on telling your story. Small business and nonprofit websites and blogs should lean toward more … Continue reading →

Posted in branding strategies, Storytelling | Tagged , , , , , , , , | 4 Comments

Your Marketing Plan Should Include an Email Strategy

Posted on August 23, 2013 by admin

A good email strategy can make or break any marketing campaign. However, even the best marketers face challenges in optimizing their company’s brand using email. There are email strategies and trends to look at that can help launch your marketing … Continue reading →

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