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Tag Archives: target audience
Do You Know the Best Time to Post to Facebook?
This question is probably the ultimate question when it comes to social media. It is a really tough question to answer because it really does depend on the target audience. In a lot of ways, you have to find out … Continue reading
Four Branding Strategies That Work
We’re all familiar with the phrase “Jack of all trades, master of none.” As a business owner, you must wear many hats, particularly if you run a small business. But when it comes to online branding strategies, it’s not simply … Continue reading
Your Next Email Strategy Should Include These Five Points
Like any marketing plan, the next step after analysis should be a strategy for execution. Your email marketing campaign should be no different. An email strategy should include five important categories: newsletter, digest, stand-alone email, transaction, and lead generation emails. … Continue reading
Posted in Email Marketing
Tagged blog, blog posts, build brand awareness, build brand value, content, customer loyalty, digests, email, email marketing, email newsletter, email strategy, enewsletter, eNewsletter marketing, lead generation email, marketing plan, marketing strategy, newsletter, newsletter marketing, SJC, Susan J. Campbell Copywriting Solutions, target audience, white papers
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Creating Content that Stands out From the Crowd
When it comes to creating content, really the sky’s the limit. With dozens of fun ways to engage viewers with meaningful information, you’re only held back by your own creativity. Content is a great way to connect with followers and … Continue reading
Posted in Content Marketing
Tagged blogs, content, content marketing, content marketing strategy, creative content, drive web traffic, engage customers, Google Alerts, Google Keyword suggestions, Google trends, marketing, marketing strategy, pinterest, search engine rankings, Susan J. Campbell Copywriting Solutions, target audience, video content, video content marketing, Vimeo, YouTube
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The Content Marketing Agency – Teaching the Art of Courting, Content-Style
Delivering content to a targeted audience is a bit like initiating the dance of courtship. Just as with a real relationship, before asking for one’s hand in marriage, it’s beneficial to first establish a relationship rooted in trust. With content … Continue reading
Posted in Consistent Customer Communications, Content Marketing, Marketing Strategy, Mobile Content Marketing, Social Media, Social Media Marketing
Tagged a relationship rooted in trust, art of courtship, brand solutions, content, content marketing, content marketing agency, content marketing strategy, courting, courting with content, industry guru, keep your eye on the prize, marketing, marketing strategy, social media, social media tools, Susan J. Campbell Copywriting Solutions, target audience, targeting audience, video content
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Monday Morning Coffee with Susan
A Storm is Coming – Why Not Write a Blog? During the holiday weeks, it’s easy to sit back, enjoy all the wonderful food, procrastinate on determining New Year’s resolutions (especially those that address all the good food you’ve been … Continue reading
Posted in Blog Writing, Monday Morning Coffee
Tagged blog, build brand value, customers, expertise, goal, knowledge, New Year's resolutions, outline, qualifications, target audience, writer
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Mobile Social Media Puts You Where the Action Is
Up-to-date marketing needs up-to-date tools and strategies. In today’s world that means having a social presence especially in the realm of mobile social media. Smartphones and iPads are fast becoming the preferred devices for more and more Americans. That means … Continue reading
Posted in Consistent Customer Communications, Marketing Strategy, Mobile Content Marketing, Social Media Marketing
Tagged brand, company brand, copywriting solutions, marketing strategy, marketing tools, mobile marketing, mobile marketing strategy, mobile social media, social media, social media tools, Susan J. Campbell Copywriting Solutions, target audience, website
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4 Steps to Social Media Success
If you’re not using social media as part of your marketing strategy, you’re likely missing out on a huge opportunity for referrals and sales. Social media is today’s watering hole where people swap stories, advice, gossip, and recommendations. You don’t … Continue reading
Posted in Consistent Customer Communications, Content Marketing, Marketing Strategy, Social Media Marketing
Tagged company brand, content, content marketing, content marketing strategy, customers, engage customers, Facebook, marketing, marketing strategy, relationships, social media, social media strategy, social media success, social media tools, social networking, Susan J. Campbell Copywriting Solutions, target audience
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