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Monthly Archives: May 2013
Your Next Email Strategy Should Include These Five Points
Like any marketing plan, the next step after analysis should be a strategy for execution. Your email marketing campaign should be no different. An email strategy should include five important categories: newsletter, digest, stand-alone email, transaction, and lead generation emails. … Continue reading
Posted in Email Marketing
Tagged blog, blog posts, build brand awareness, build brand value, content, customer loyalty, digests, email, email marketing, email newsletter, email strategy, enewsletter, eNewsletter marketing, lead generation email, marketing plan, marketing strategy, newsletter, newsletter marketing, SJC, Susan J. Campbell Copywriting Solutions, target audience, white papers
1 Comment
What’s Affecting your Search Engine Optimization?
Do you have a business that you’d like to see gain more traffic and attention? Increasing sales is an age-old battle that all companies have faced at one time or another. Something you might find interesting is that nearly all … Continue reading
Content Marketing Can Offer the SEO You Desire
The answers are only a few short clicks away, and customers know it. Search engines are the number one tool to research information on nearly every product and service on the market today. Accessibility to the Internet, in turn, is … Continue reading
Posted in Content Marketing
Tagged Bing, content, content marketing, content marketing strategy, Google+, how to boost SEO, keywords, marketing, marketing strategy, search engine optimization, SEO, SEO writing, social media, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions
3 Comments
There are Tools for Creating Content. Let Us Help You Find Them
Almost overnight many companies were on Facebook, Twitter and even had their own YouTube channels. Others began experimenting with Instagram and Vine when some businesses didn’t even know they existed. But those that were even further ahead of the game … Continue reading
Posted in Content Marketing
Tagged blogs, content marketing, content marketing plan, content sharing, creating content, Facebook, fresh content, photo sharing capabilities, search engine, search engine rankings, SEO, Shuttlerock, social media outlets, social media tools, strong content, Susan J. Campbell Copywriting Solutions, the power of social media, Twitter, website, website photo sharing, YouTube
1 Comment
Monday Morning Coffee with Mi Amor Cake Design
Tis the season for …. Cake. Lots and lots of cake. Graduations, honoring Mom, baby baptisms, and weddings are just a few of the cake-friendly occasions happening nationwide right now. Here’s an example from Mi Amor Cake Design, showcasing a … Continue reading
Three Ways to Build a Better Email Strategy
When it comes to allocating money for the marketing budget, it’s easy for a company’s email strategy to get overlooked or pushed to the backburner. This is because newer forms of engagement through Twitter and Facebook have consumed a lot … Continue reading
Creating Content that Stands out From the Crowd
When it comes to creating content, really the sky’s the limit. With dozens of fun ways to engage viewers with meaningful information, you’re only held back by your own creativity. Content is a great way to connect with followers and … Continue reading
Posted in Content Marketing
Tagged blogs, content, content marketing, content marketing strategy, creative content, drive web traffic, engage customers, Google Alerts, Google Keyword suggestions, Google trends, marketing, marketing strategy, pinterest, search engine rankings, Susan J. Campbell Copywriting Solutions, target audience, video content, video content marketing, Vimeo, YouTube
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LinkedIn is a Great Tool to Increase Customer Engagement
Despite the hustle and bustle of everyday life, most people still want that personal touch when making their purchases. In fact, when it comes to followers on LinkedIn, nearly half of them said they prefer to do business with a … Continue reading
Branded Content Should Be At the Top of Your Content Marketing Plan
It’s been proven that a majority of consumers don’t trust advertising. They see the advertisement as a way to entice them to purchase a specific product or service. Branding is a different story entirely, and so is branded content. According … Continue reading
Posted in Content Marketing
Tagged brand, brand loyalty, branded content, build brand value, build your brand, company brand, content, content marketing, content marketing strategy, engage customers, marketing, marketing strategy, mobile social media, social media, Susan J. Campbell Copywriting Solutions, Web presence
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Monday Morning Coffee with Media Services: A Membership Tale
Have you used the membership concept lately in your outreach efforts or the story about your brand? This might be a good time to rethink it. Membership programs, campaigns and benefit programs can be creatively suited to almost any business. … Continue reading
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